17-03-2008
Journalist: Welcome to have such an interview. As an experienced manufacturer, how can Higer become a leader in China Bus and Coach Industry? What's your understanding of culture and management and which do you think is the important element to support Higer Bus?
Mr Xu: We continue to hold the title of "the Best Coach Manufacturer" which embodies our
achievements in recent years. In addition, we have some new products development, and some new models have been presented in the exhibition, which are the improvement of the new products, including a 18 meters public transport, and one 13.7 meters product, meanwhile, we also show some large and medium buses.
Journalist: Now happens an phenomenon, nomatter is the rising of CPT or steer price, both affect bus and coach manufacturing industry, and how does Higer to treat such an result?
Mr Xu: We really suffer big pressure, especially in this year. And what we do is to improve our producing efficiency, and having some upgrade in products technology, to boost adding value of our products, and to let the whole markets to accept high grade performance products and reasonable prices.
Journalist: Now, Higer and Scania have already had a good cooperation, and what does Higer benefit from the cooperation?
Mr Xu: We have a Win-Win situation in markets development and brands promotion, not only in domestic markets, but also in overseas markets. And we also try to have a deeply cooperation in the future.
Journalist: What is the plan of Higer about the equipment level improvement?
Mr. Xu: We have gradually realized the problems of equipment and test and experiment level, so we did something last year, for example, we built 1.4 kilometers auto runway. We also plan to master the whole technics equipment for a further improvement.
Journalist: The last question, what have impressed you in this exhibition?
Mr. Xu: Products improvement in appearance and concrete in net service and products
reliabilities, which impressed me very much.
Journalist: Ok, thanks for such an interview, wish to enjoy your time in the exhibition.
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